With smarthphones, the internet and the advent of streaming, the alarm clock is continually being re-invented and rethought. UNIQLO is the lastest company to re-think how we should be woken up with an impressive alarm clock that changes its tunes based on the weather. If the day is cloudy the user receives cloudy day music and if the day is sunny the user receives sunny day music in hope of getting the user ready for the day ahead. Another start-up Songza.com has received much attention lately for their concierge app that allows users to choose a mood and receive playlists based on their mood. As the way we engage with music continues to evolve, it seems like matching music with our moods, as oppose to choosing what we want to listen to, is slowly becoming the norm. At least for now.